PULSE CANADA · ANNUAL REPORT

Growing new markets.
building industry resilience.

2025 – 26

A year of strategic market diversification, industry-first research, and advocacy at the highest levels — for Canada’s lentil, pea, bean, and chickpea sectors.

TERRY YOUZWA
Chair, pulse canada

FROM THE CHAIR

A YEAR OF RESILIENCE & STRATEGIC FOCUS

"This past year has been one of extraordinary challenge and consequence for Canada’s pulse sector. The re-emergence of tariff threats and continued uncertainty in key markets have tested the resilience of Canadian agriculture in ways few could have anticipated. For pulse growers, traders, and processors, the stakes have been high – and the need for clear, credible industry representation has never been greater. "

THIS YEAR's WORK

REPORT HIGHLIGHTS

MARKET ACCESS

6 priority markets advanced

Responding to tariffs, leading a delegation to India, defending CUSMA in Washington, delivering ePhyto in Mexico, and advancing Canada’s position across the Indo-Pacific and EU — six markets with sustained engagement.

INDUSTRY ADVOCACY

3 KEY AREAS ADVOCATED FOR

Railway accountability, keeping crops export-ready and joining a cross-sector push that helped remove 100% Chinese tariffs.

GROWING NEW MARKETS

RESEARCH AND OUTREACH ACROSS 3 END USE MARKETS

From lentils on restaurant menus across North America to peas in layer hen feed in Southeast Asia — building demand for Canadian pulses in food, feed, and pet food markets around the world.

PULSE SCIENCE
RESEARCH CLUSTER

12 PROJECTS MANAGED

Twelve active research projects, $21.4 million invested over five years — advancing pulse crop genetics, disease resistance, and breeding for Canadian growers.

PRESIDENT'S MESSAGE

A WORD FROM GREG CHEREWYK