GROWING NEW MARKETS

BUILDING DEMAND FOR A RESILIENT INDUSTRY

In 2025–26, Pulse Canada’s market development work spanned across the kitchen table, the feed mill, and the pet food aisle. In a year defined by trade disruption and shifting global dynamics, growing demand across multiple channels and geographic markets was a strategic priority.

The more markets we develop, the more resilient Canadian pulse producers become. This section covers what we did to advance pulses in food, animal feed, and pet food — and why each channel matters to the long-term health of the industry.

This work is guided by Pulse Canada’s long-term market development strategy.

Read the Strategic Plan at PulseCanada.com >

SEE HOW WE MADE AN IMPACT

pulses in food

The food segment spans ingredient processing, food manufacturers, foodservice, and growing domestic bean demand among Canadian consumers.

pulses in fEEd

Canadian peas have strong growth potential as a feed ingredient in global livestock and aquaculture markets — and in 2025–26, Pulse Canada built more evidence to prove it.

pulses in PET FOOD

The global pet food industry is growing fast, and Canadian pulse ingredients are positioned to be part of it.