Canadian pulses move through some of the world’s most complex supply chains — across rail networks, through ports, and into markets shaped by tariffs, regulations, and diplomatic relationships.
In 2025–26, Pulse Canada worked on multiple fronts to keep those systems functioning, remove barriers that threatened market access, and equip growers with the tools they need to meet international standards.
As a founding member of the Ag Transport Coalition (ATC), Pulse Canada has helped drive a decade of rigorous, data-driven advocacy focused on holding railways accountable and ensuring the grain supply chain works for farmers, exporters, and international buyers alike.
In 2025–26, the ATC continued to publish daily and weekly railway performance reports, giving the grain sector timely, transparent data to identify service gaps and drive accountability. When threatened labour disruptions posed a serious risk to rail continuity, Pulse Canada actively advocated for solutions — meeting with senior government and industry officials to press for timely intervention and long-term stability.
These efforts reflect Pulse Canada’s core belief that Canada’s global customers don’t simply count tonnes — they count on Canada to deliver predictably, reliably, and on time, particularly during the critical September-to-January shipping season.
Faced with significant Chinese tariffs threatening Canadian agricultural exports, Pulse Canada joined forces with the Canola Council of Canada, the Canadian Meat Council, and the Fisheries Council of Canada to mount a coordinated advocacy effort in Ottawa.
In both June and the fall of 2025, representatives from the four organizations met in person with senior cabinet ministers, deputy ministers, and members of the opposition to deliver a unified message: a resolution was urgently needed to allow Canadian farmers and businesses to remain competitive in one of the world’s most important agricultural markets.
By bringing together organizations representing canola, meat, seafood, and pulses, the group demonstrated the full scope of Canadian agriculture’s stake in the Canada-China trade relationship — and the wide-ranging economic consequences of allowing the tariffs to persist.
The advocacy paid off. In January 2026, the Chinese tariffs were removed — a significant win for Canadian agriculture and a validation of the coalition's cross-sector approach.
4.4M
Total impressions across paid campaigns
60K
Website sessions driven by paid campaigns
68%
Google Search engagement rate
73
Paid resource downloads
Keep It Clean is a joint initiative of the Canola Council of Canada, Cereals Canada, Pulse Canada, and the Prairie Oat Growers Association, providing growers and crop advisors with resources for growing market-ready crops. The program delivers timely updates on potential market risks alongside practical on-farm guidance to ensure crops meet the standards of domestic and export customers, and is funded in part through the AgriMarketing Program under the Sustainable Canadian Agricultural Partnership.
The 2025–26 campaign focused on connecting growers with the right tools and information at critical points in the growing season — built around key program pillars including Product Advisory, Following the Label, and Pre-Harvest Interval resources. An always-on search presence kept the program visible and accessible to growers actively seeking guidance throughout the year, while e-newsletter and webinar campaigns worked to deepen engagement over time. Alberta and Saskatchewan consistently represented the largest share of the audience, reflecting the program’s core prairie grower base, with Manitoba, Ontario, and British Columbia contributing as secondary markets.
The campaign reached 4.4 million impressions across paid channels, driving nearly 60,000 website sessions. Google Search activity generated a 68% engagement rate, reflecting high-intent traffic from growers actively looking for guidance. The program also added 54 new e-newsletter subscribers and delivered 73 paid resource downloads during the year.
